Posts

Why Relevance And Responsiveness Boosts ROI

By Daniella Koren March 27, 2017
Customer Relationship Management (CRM) can be a nebulous term, referring “to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.” That dry definition is broadened by the phrase “throughout the… Read More

The ABCs Of A/B Testing In Healthcare Marketing

By Daniella Koren February 24, 2017
Medical research relies on tests with reproducible results, and the same maxim applies to healthcare marketing and education. Marketers need to understand what works, what doesn’t, and the methods of delivery that resonate with patients. To that end, communications… Read More

Elements Of Oral Chemotherapy Compliance

By Daniella Koren January 22, 2017
Cancer treatments are evolving, and there is a shift toward chemotherapy that patients self-administer at home, with an emphasis on oral medications. In 2010, authors published in the Clinical Journal of Oncology Nursing expected use of oral chemotherapy treatments… Read More

What Millennials Want When It Comes To Healthcare

By Daniella Koren December 23, 2016
In just the last year, Millennials (adults ages 18-34) have become the largest generation in the U.S. labor force, officially surpassing Gen Xers, according to an analysis of U.S. Census Bureau data by the Pew Research Center. The healthcare… Read More

Blogger Outreach 101 For Healthcare Marketers

By Daniella Koren June 2, 2016
The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry influence of the same caliber, if not more. Read More

Two Big Cs For Cancer Patients: Compassionate Communication

By Daniella Koren April 1, 2016
“Sending a patient to do battle with cancer without any training is like parachuting a soldier into the jungle without the benefit of survival training.” —Michael Lerner, president, Commonwealth In this age of rapid healthcare delivery, the big… Read More

5 Insights To Boost Support For Rare-Disease Communities

By Daniella Koren March 3, 2016
I’ve had the privilege of talking to those touched by or living with rare disease. This post reflects on statistics and insights gained from patients, caregivers and healthcare providers. According to Global Genes, nearly 30 million Americans are… Read More

5 Best Practices For Personalizing The Call Center Experience

By Daniella Koren January 22, 2016
Healthcare is evolving into a value-based system, with patient satisfaction tied to reimbursements and penalties. And, it’s evolving quicker than you might think. Value-based reimbursement is no longer the future of healthcare, a pilot project, or some far off… Read More

Educating Patients About Surgical Recovery: When, And How?

By Daniella Koren September 25, 2015
Educating patients about what to expect after surgery needs to start in the weeks beforehand. By helping patients understand what their surgery involves and preparing them both for the procedure and recovery, providers can improve patient satisfaction and make… Read More

Patient Portals And Missed Opportunities

By Daniella Koren August 28, 2015
As value-based care becomes common practice, healthcare organizations are working to increase patient engagement—but are current engagement strategies getting the job done when it comes to improving outcomes long term? HIMSS Analytics conducted a study on patient engagement… Read More

Shared Decision-making: It Takes Two

By Daniella Koren July 28, 2015
According to the Agency for Healthcare Research and Quality, “Shared decision making is a model of patient-centered care that enables and encourages people to play a role in the management of their own health. It operates under the premise… Read More

Prehabilitation-Improving Outcomes Proactively

By Daniella Koren June 26, 2015
One area where outcomes-based care is having a huge impact is orthopedic surgery. According to a 2014 study published in the Journal of Strength Conditioning Research, the projected number of total knee replacement surgeries for 2016 is 1,046,000—in 15… Read More

The Synergy Between Call Centers And Population Health

By Daniella Koren May 22, 2015
Healthcare is evolving from a fee-for-service and volume-driven model to one that is value based. The Centers for Medicare & Medicaid Services has stepped up its timeline for shifting Medicare to a value-based system so that by the end… Read More

Call Centers – Filling The Gaps In The Patient Care Continuum

By Daniella Koren April 24, 2015
A report in Healthcare IT News, “Strategies to Maximize Patient Engagement and Retention,” observed that the healthcare industry is evolving to a model where patients are approaching their healthcare as consumers. As a result, patients’ expectations of an “exceptional… Read More

The Waiting Room Is Prime Time For Patient Engagement

By Daniella Koren February 27, 2015
The waiting room is often the place where patients spend the majority of their time during a visit to their doctor. According to a Software Advice survey of 5,000 U.S. patients, the average time patients wait before seeing a… Read More

Would You Recommend This App?

By Daniella Koren January 26, 2015
According to industry estimates, 500 million smartphone owners worldwide use at least one health or wellness app. Within the next three years, 50% of the more than 3 billion smartphone and tablet users will have downloaded mobile health apps. Read More

Healthcare Trends To Watch For In 2015

By Daniella Koren December 26, 2014
Tech-savvy consumers, the Affordable Care Act, and competitive new companies entering the healthcare industry are all contributors to changes that will be affecting patients, providers, and payers in 2015. Researchers at PwCs’ Health Research Institute surveyed 1,000 U.S. Read More

Helping Patients Get The Most From Patient Portals

By Daniella Koren October 24, 2014
While patient portals can’t replace an in-office visit, they have many benefits: They encourage patients to view test results and health records and can facilitate an ongoing doctor-patient dialogue. They can reduce paperwork by serving as online billing and… Read More

Tips For Improving Written Communication To Patients

By Daniella Koren June 27, 2014
To help patients proactively manage their health, many healthcare providers supplement what they tell patients during appointments with written content. This may include printouts of educational material about their condition, healthy lifestyle tips, or hand-written notes about the patient’s… Read More

Top 4 Ways To Help Patients With Shared Decision Making

By Daniella Koren April 28, 2014
The Affordable Care Act (ACA) identifies patient engagement as an integral part of quality in accountable care organizations. In fact, a separate section (3506) of the ACA calls for new Shared Decision-Making Resource Centers to help integrate the approach… Read More

Patient Engagement: It’s More Than You May Think

By Daniella Koren March 31, 2014
Patient engagement is a very popular term right now. But what exactly is it? As part of Meaningful Use Stage 2 requirements, healthcare organizations will be making important decisions about how to improve access to patient data using… Read More

Being A Good Patient Marketer – A Short List

By Daniella Koren November 22, 2013
What does it take to be a good patient marketer? There is no one background that makes a person a perfect fit for healthcare marketing. Certainly a good education, including within the discipline of marketing, is a good start. Read More

Building Relationships With Content Marketing

By Daniella Koren October 25, 2013
My last post introduced the concept of Responsive Relationship Marketing: the practice of listening first and communicating subsequently, allowing segmentation and tailoring to emerge dynamically. Just as responsive design is about creating engaging content for a proliferating number… Read More

What Is Responsive Relationship Marketing?

By Daniella Koren July 26, 2013
Over the last couple of years, responsive design has become the new trend to ensure customers can see our message any time from any device. As we know, healthcare professionals are uber users of hand-held devices, and so responsive… Read More

Content: Create Or Curate?

By Daniella Koren May 24, 2013
We’ve all heard the phrase “content is king,” but in the world of inbound marketing has our definition of “Content” changed? Ninety-one percent of B2B marketers use content in their marketing mix and a majority use social media… Read More

Caregiver Content Is A Win-Win-Win

By Daniella Koren May 1, 2013
The caregiver has become a primary target audience for healthcare marketers, especially in the oncology and rare disease spaces. Often clients ask whether the content we provide to patients is sufficient for caregivers, too. Our answer is – not… Read More

Data – It’s The New ‘Creative’

By Daniella Koren February 22, 2013
One of the hottest marketing catch phrases of 2012 is “data is the new creative.” The premise is that all of the creative in the world won’t help you if your decisions aren’t data driven. Data Is the… Read More

Social Media: A Game-changer For Relationship Marketing

By Daniella Koren January 25, 2013
For the past 12 years, my focus and interest has been Relationship Marketing, specifically Patient Relationship Marketing. It has been the allure around building, segmenting, and leveraging a database of qualified patients, usually suffering from disease states where they… Read More

Pharma Needs To Learn To COPE

By Daniella Koren December 28, 2012
2012 has been a year of innovation in mhealth, wellness and prevention start-ups, a focus on EMR and patient/doctor communications, and much discussion about big data. As these issues continue to blossom, I am observing a delay within… Read More

The Perfect Drug

By Daniella Koren November 23, 2012
What once would have once sounded like the plot of a 1950’s science fiction novel is now the future of modern medicine — soon, our medications will not just treat our conditions, they’ll be tailored to our individual genomes. Read More

What Problem Is Pinterest Solving?

By Daniella Koren September 28, 2012
Recently at a meeting, we were talking about the healthcare boards that have popped up on Pinterest. As we discussed the idea of creating a way for oncology patients to find others like themselves on Pinterest, and share inspirational… Read More

All The Gear, But No Idea

By Daniella Koren August 2, 2012
I recently went on a hiking trip in New Zealand where one in our group had the most expensive gear: boots, clothing, poles, backpack.  Despite his lavish equipment, he was always the last one to arrive at the destination… Read More

What Do Patients Really Want?

By Daniella Koren June 26, 2012
In today’s fast-shifting patient-centric world, do we know what patients with serious diseases really want when it comes to information about their health? And are pharmaceutical companies listening? When Wendy S. was diagnosed with metastatic breast cancer two… Read More

12 Things About People With Chronic Conditions You May Not Know

By Daniella Koren May 25, 2012
For years, many myths about chronic patient care and communications have hobbled our ability to offer the optimum supportive information. Through years of work with leading healthcare companies, I have identified some truths about patients and caregivers that may surprise… Read More

Relationship Marketing At The Speed Of Social

By Daniella Koren April 27, 2012
The speed of social rules the day. We traverse platforms faster than we can blink an eye. Can social channels get any faster or more amalgamated? I’m sure. So how do healthcare brands keep up with the speed and intensity… Read More