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If you can imagine the journey, |
Arches provides software solutions specifically designed for healthcare. Coupled with our strategic insights, these powerful platforms make it easier to deliver dynamic cross-channel content, manage relationships, and elevate the patient experience.
Arches provides software solutions specifically designed for healthcare. Coupled with our strategic insights, these powerful platforms make it easier to deliver dynamic cross-channel content, manage relationships, and elevate the patient experience.
Healthcare
Arches Expands Partnership with Kettering Health Network
Arches Technology | January, 29 2019
In 2018, Arches launched MyCareCompass at Kettering Health Network with the oncology service line. The goal is to help augment education delivered at the point of care and better prepare patients for their upcoming treatments. Initially the focus was on patients undergoing infusion chemotherapy. Read more
Healthcare
Real time EMR integration helps triple oncology patient engagement rates
Arches Technology | November, 20 2018
NEW YORK, November, 20 2018 (Linkedin.com) - Getting so close to patients' journeys on a one to one basis that we know the moment they can really use information that’s relevant to them is a tall order. With oncology, it’s particularly challenging as the experience involves multiple stakeholders, decisions, points of care - and no two patients are exactly alike. Read more
Healthcare
Arches Technology Appoints Seasoned Health Tech Executive Patrick Flavin as President
Arches Technology | October, 17 2018
NEW YORK, October 17, 2018 (Newswire.com) - Arches Technology today announced the appointment of Patrick Flavin as its President. Arches Technology is a healthcare technology company with an integrated portfolio of HIPAA compliant software products that connect healthcare providers with patients to deliver just-in-time content to patients at key points along the health journey. Read more
Healthcare
Arches Technology and Kettering Health Network to Present Engagement Data for MyCare Compass (MCC) at the International Cancer Education Conference on Oct. 5th in Atlanta
Arches Technology | October, 04 2018
NEW YORK, Oct. 3, 2018 /PRNewswire/ -- Arches Technology is a software company that licenses a HIPAA compliant content deployment platform to healthcare clients. In partnership with Kettering Health Network, Arches Technology developed MyCareCompass (MCC), a digital oncology education program for patients undergoing infusion chemotherapy. This Friday, Oct. 5th, Arches and Kettering will unveil preliminary data from the MCC program at the 2018 International Cancer Education Conference (ICEC) in Atlanta, Georgia. Read more
Healthcare
How Isolation Impacts Those Suffering With Rare Disease
Daniella Koren | September, 6 2016
There’s little in life as jarring as being diagnosed with a serious disease like cancer or diabetes; the news irrevocably changes the lives of both the patient and their family. Yet as difficult as it is, there are many avenues to get information and connecting with others who are dealing with a similar challenge. But for those who learn that they have an illness that is so rare most people have never even heard of it, the scenario can be quite different.
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Marketers Can Help Bridge Gap For Parents, Patients, Caregivers
Daniella Koren | August, 10 2016
Any change can be daunting. But for a pediatric patient with a rare disease who is faced with transitioning into adult care, it can be exponentially more intimidating. While parents have often painstakingly developed a support system over the years of managing their child’s care, transition programs that guide young adult patients are scarce. In fact, according to the National Survey of Children with Special Healthcare Needs, more than 50% of the parents reported that no one ever spoke to them about the upcoming need for their child to switch to adult care.
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Blogger Outreach 101 For Healthcare Marketers
Daniella Koren | June, 2 2016
The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry influence of the same caliber, if not more. Bloggers can engage on a personal level, strengthening influence with their audience, and in fact we are seeing higher engagement rates in some cases vs. paid advertising. But how do health marketers create an “influencer campaign” and where to start? When considering outreach to bloggers for a potential partnership, think about the following considerations:
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What Millennials Want When It Comes To Healthcare
Daniella Koren | April, 28 2016
In just the last year, Millennials (adults ages 18-34) have become the largest generation in the U.S. labor force, officially surpassing Gen Xers, according to an analysis of U.S. Census Bureau data by the Pew Research Center. The healthcare industry needs to take notice, as this group of young people presents new and distinct challenges.
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Two Big Cs For Cancer Patients: Compassionate Communication
Daniella Koren | April, 1 2016
“Sending a patient to do battle with cancer without any training is like parachuting a soldier into the jungle without the benefit of survival training.” —Michael Lerner, president, Commonwealth In this age of rapid healthcare delivery, the big C can be overlooked when it comes to caring and communicating with cancer patients. The C I’m referring to is Compassion. In fact, there’s another C here — the Caregiver — they also seek compassion when interfacing with their oncology healthcare team.
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5 Insights To Boost Support For Rare-Disease Communities
Daniella Koren | March, 3 2016
I’ve had the privilege of talking to those touched by or living with rare disease. This post reflects on statistics and insights gained from patients, caregivers and healthcare providers.
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5 Best Practices For Personalizing The Call Center Experience
Daniella Koren | January, 22 2016
Healthcare is evolving into a value-based system, with patient satisfaction tied to reimbursements and penalties. And, it’s evolving quicker than you might think. Value-based reimbursement is no longer the future of healthcare, a pilot project, or some far off place where the healthcare system will one day be. That day is today and there are significant financial stakes that hinge on patient satisfaction.
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How Telemedicine Is Propelling Change Around The Hospital Experience
Daniella Koren | November, 27 2015
Telemedicine will no doubt increase patient engagement, because patients who receive care when and where they want are more motivated to participate in self-care. And on the provider side, being able to identify what is important to the patient and providing those services will go a long way to establishing a partnership outside of the office visit. From reviewing medical records to charting treatment plans, from reading x-rays to home healthcare, telemedicine is making healthcare more available to everyone.
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How The Internet Of Things Is Changing The Future Of Healthcare CRM Strategy
Daniella Koren | October, 30 2015
Customer relationship management (CRM) is here to stay and is at the heart of companies' digital initiatives for years to come, Gartner said in a report that came out in 2014. The hot topic in CRM across multiple leading industries, including healthcare, is the Internet of Things (IoT) as it joins cloud, social, mobile and big data as the fifth driver of CRM investments.
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Educating Patients About Surgical Recovery: When, And How?
Daniella Koren | September, 25 2015
Educating patients about what to expect after surgery needs to start in the weeks beforehand. By helping patients understand what their surgery involves and preparing them both for the procedure and recovery, providers can improve patient satisfaction and make a real difference in how patients perceive their entire surgical experience and results.
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Patient Portals And Missed Opportunities
Daniella Koren | August, 28 2015
As value-based care becomes common practice, healthcare organizations are working to increase patient engagement—but are current engagement strategies getting the job done when it comes to improving outcomes long term?
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Shared Decision-making: It Takes Two
Daniella Koren | July, 28 2015
According to the Agency for Healthcare Research and Quality, “Shared decision making is a model of patient-centered care that enables and encourages people to play a role in the management of their own health. It operates under the premise that, armed with good information, consumers can and will participate in the medical decision-making process by asking informed questions and expressing personal values and opinions about their conditions and treatment options.”
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Prehabilitation-Improving Outcomes Proactively
Daniella Koren | June, 26 2015
One area where outcomes-based care is having a huge impact is orthopedic surgery. According to a 2014 study published in the Journal of Strength Conditioning Research, the projected number of total knee replacement surgeries for 2016 is 1,046,000—in 15 years, this number is projected to increase by 600%. While rehabilitation is important for improving outcomes in this type of procedure, the groundwork laid before the surgery—with prehabilitation—can make all the difference for patients’ recovery.
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The Synergy Between Call Centers And Population Health
Daniella Koren | May, 22 2015
Healthcare is evolving from a fee-for-service and volume-driven model to one that is value based. The Centers for Medicare & Medicaid Services has stepped up its timeline for shifting Medicare to a value-based system so that by the end of 2016, at least 30% of fee-for-service Medicare payments will be tied to value through accountable care organizations or bundled payment arrangements. By the end of 2018, that number will increase to 50%.
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Call Centers - Filling The Gaps In The Patient Care Continuum
Daniella Koren | April, 24 2015
A report in Healthcare IT News, “Strategies to Maximize Patient Engagement and Retention,” observed that the healthcare industry is evolving to a model where patients are approaching their healthcare as consumers. As a result, patients’ expectations of an “exceptional care experience” are requiring that providers start engaging patients not only during office visits, but throughout the care continuum. To achieve this end, the single most important component is communication.
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Patients And Physicians On Using Technology And Sharing Information
Daniella Koren | March, 27 2015
Technology is advancing how medicine is practiced, giving patients the chance to participate more fully in their healthcare. These new developments have the potential to elevate the provider-patient relationship, and are being welcomed, for the most part, by both groups.
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The Waiting Room Is Prime Time For Patient Engagement
Daniella Koren | February, 27 2015
The waiting room is often the place where patients spend the majority of their time during a visit to their doctor. According to a Software Advice survey of 5,000 U.S. patients, the average time patients wait before seeing a doctor is 20 minutes, and sometimes this wait can be a lot longer.
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Would You Recommend This App?
Daniella Koren | January, 26 2015
According to industry estimates, 500 million smartphone owners worldwide use at least one health or wellness app. Within the next three years, 50% of the more than 3 billion smartphone and tablet users will have downloaded mobile health apps.
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Healthcare Trends To Watch For In 2015
Daniella Koren | December, 26 2014
Tech-savvy consumers, the Affordable Care Act, and competitive new companies entering the healthcare industry are all contributors to changes that will be affecting patients, providers, and payers in 2015.
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Patient Access to EHRs - How Much Should Doctors Share?
Daniella Koren | November, 28 2014
The use of electronic health records (EHRs) is now standard operating procedure in many medical practices, but access to them is a bone of contention. While many patients want to be able to read and add to their records, doctors may not be comfortable with this.
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Helping Patients Get The Most From Patient Portals
Daniella Koren | October, 24 2014
While patient portals can't replace an in-office visit, they have many benefits: They encourage patients to view test results and health records and can facilitate an ongoing doctor-patient dialogue. They can reduce paperwork by serving as online billing and payment centers. They can also help practices meet meaningful use Stage 2 requirements, which state that providers must have "at least five percent of their patients using an online patient portal" to get incentive payments.
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Using Patient Education To Stop The Hospital Revolving Door
Daniella Koren | September, 26 2014
According to the Centers for Medicare and Medicaid Services (CMS), about one in five Medicare patients discharged from a hospital is readmitted within 30 days. In an effort to change this, in 2009, the CMS began publicly reporting hospital readmission rates for certain conditions, and the Affordable Care Act contains multiple payment reforms intended to promote hospital efforts to address and prevent adverse events after discharge. Chief among these are financial penalties for hospitals with above-average readmission rates for certain illnesses.
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Finding Time For Patient Education: 4 Tips For Healthcare Providers
Daniella Koren | August, 22 2014
It’s not news to doctors that an important part of their job is educating their patients about their health and medical conditions. The problem is that a meaningful interaction takes time—one thing that doctors don’t have. A 2013 Medscape survey found that the largest group of physician responders spent between 13 and 16 minutes per patient.
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4 Barriers To Patient Engagement And How To Overcome Them
Daniella Koren | July, 25 2014
We can all agree that empowering patients to engage in their healthcare is a good thing. Improving patients’ understanding of their disease and health so they take a more active role in their healthcare has been shown to lead to better health outcomes and reduced costs.
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Tips For Improving Written Communication To Patients
Daniella Koren | June, 27 2014
To help patients proactively manage their health, many healthcare providers supplement what they tell patients during appointments with written content. This may include printouts of educational material about their condition, healthy lifestyle tips, or hand-written notes about the patient’s condition and treatment plan. Physicians may also refer patients to websites or social media sites, or send emails with additional information.
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5 Tips To Help Healthcare Providers Improve Patient Empowerment
Daniella Koren | May, 23 2014
Which patient is likely to have the best outcome: The one who puts their health entirely in their doctor’s hands, or the one who is empowered to help manage their own health?
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Top 4 Ways To Help Patients With Shared Decision Making
Daniella Koren | April, 28 2014
The Affordable Care Act (ACA) identifies patient engagement as an integral part of quality in accountable care organizations. In fact, a separate section (3506) of the ACA calls for new Shared Decision-Making Resource Centers to help integrate the approach into clinical practice.
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Patient Engagement: It's More Than You May Think
Daniella Koren | March, 31 2014
Patient engagement is a very popular term right now. But what exactly is it? As part of Meaningful Use Stage 2 requirements, healthcare organizations will be making important decisions about how to improve access to patient data using health information exchanges and online patient portals. However, successfully engaging patients and meeting the requirements may not be synonymous. To truly impact patient behavior and motivate positive health changes requires a comprehensive strategy for patient engagement that includes a thoughtful and tailored approach.
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Being A Good Patient Marketer – A Short List
Daniella Koren | March, 10 2014
Daniella Koren, Founder and President of DKI, CEO of ARCHES Technology, and co-founder of Convergence Point Media, is being honored as one of the 50 best business women in New Jersey. This award is produced by NJBIZ, New Jersey’s premiere business news publication, and sponsored by Wells Fargo, WithumSmith+Brown, PC, Comcast Business, and Wolff & Samson PC.
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What Is Responsive Relationship Marketing?
Daniella Koren | November, 7 2013
Responsive design is about giving people a great experience, no matter what device they use. Healthcare expert Daniella Koren says it’s time to bring that principle to relationship marketing.
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Building Relationships With Content Marketing
Daniella Koren | October, 25 2013
My last post introduced the concept of Responsive Relationship Marketing: the practice of listening first and communicating subsequently, allowing segmentation and tailoring to emerge dynamically. Just as responsive design is about creating engaging content for a proliferating number of devices, Responsive RM is about creating engaging content for proliferating patient and caregiver needs. At the core, a CMS (Content Management System) is being called upon to serve and respond to user interactions, while organic segmentation is borne out of the “dialogue.”
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Why Preparation Is Everything When It Comes To Positive Patient Outcomes
Daniella Koren | June, 28 2013
Patients not only need medical care but also emotional and educational support from their healthcare team. Treatment can be a daunting experience, but a good medical team can assuage patient fears for an easier healing experience.
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Content: Create Or Curate?
Daniella Koren | May, 24 2013
We’ve all heard the phrase “content is king,” but in the world of inbound marketing has our definition of “Content” changed? Ninety-one percent of B2B marketers use content in their marketing mix and a majority use social media to distribute content. While content creation has always been a force in marketing, trends show companies shifting towards content curation. But can curation provide accurate, targeted information or are we sacrificing informational effectiveness for cost effectiveness?
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Caregiver Content Is A Win-Win-Win
Daniella Koren | May, 1 2013
The caregiver has become a primary target audience for healthcare marketers, especially in the oncology and rare disease spaces. Often clients ask whether the content we provide to patients is sufficient for caregivers, too. Our answer is – not always. As we study attitudinal variations in patients, we must also determine caregiver types and how to support them during this challenging journey.
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Social Listening for Pharma RM: Lessons Learned When No One Is Talking About Your Brand
Daniella Koren | March, 22 2013
We recently completed the first phase of a yearlong social listening project for one of our clients. It’s a global project, spanning seven countries and includes “listening in” on all of the popular social media channels – Twitter, Facebook, Sina Wiebo (a hybrid of Twitter and Facebook in China), YouTube, and countless blogs and forums.
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Dancing Into Business
Daniella Koren | May, 2013
Miss Wanda was my first ballet teacher. I was four years old. She seemed ancient and held a long stick in her hand as she taught. I wonder now how old Miss Wanda really was back then. I remember wanting to please her, probably because she’d poke or tap us with her stick when we weren’t doing something right.
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Data - It's The New 'Creative'
Daniella Koren | February, 22 2013
One of the hottest marketing catch phrases of 2012 is "data is the new creative." The premise is that all of the creative in the world won't help you if your decisions aren't data driven.
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Social Media: A Game-changer For Relationship Marketing
Daniella Koren | January, 25 2013
For the past 12 years, my focus and interest has been Relationship Marketing, specifically Patient Relationship Marketing. It has been the allure around building, segmenting, and leveraging a database of qualified patients, usually suffering from disease states where they could benefit from high quality information. DTP and healthcare RM has been an interesting integration of disciplines, converging to create measurable marketing initiatives that demonstrate ROI for brands and businesses.
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Pharma Needs To Learn To COPE
Daniella Koren | December, 28 2012
2012 has been a year of innovation in mhealth, wellness and prevention start-ups, a focus on EMR and patient/doctor communications, and much discussion about big data.
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The Perfect Drug
Daniella Koren | November, 23 2012
What once would have once sounded like the plot of a 1950’s science fiction novel is now the future of modern medicine — soon, our medications will not just treat our conditions, they’ll be tailored to our individual genomes. Accompanying this gigantic leap into limitless potential will be a new era for health care. The FDA is referring to it as “personalized medicine,” and it’s going to change everything.
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Are Our Results Good? Find Out If Your Engagement Rates Stack Up
Daniella Koren | October, 26 2012
Relationship marketing (RM) programs are powerful tools that help consumers make educated healthcare decisions. We have been creating and evaluating RM programs for over 10 years. Since the beginning, we have placed an emphasis on measuring results to ensure that programs are successful and provide robust ROIs.
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What Problem Is Pinterest Solving?
Daniella Koren | September, 28 2012
Recently at a meeting, we were talking about the healthcare boards that have popped up on Pinterest. As we discussed the idea of creating a way for oncology patients to find others like themselves on Pinterest, and share inspirational pins, one of the clients turned to me and asked, “What problem are we trying to solve?” An interesting question, indeed. At first I answered – “we are not solving a problem; rather we are embracing an opportunity.”
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Pump Up The Volume On Email Strategy For Building Relationships In Healthcare
Daniella Koren | August, 21 2012
Yes, e-mail has gone through phases in healthcare marketing since 2001, but, no, it is not going to be obliterated. Email remains one of the “meat and potatoes” means of communication between healthcare brands and consumer targets.
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All The Gear, But No Idea
Daniella Koren | August, 2 2012
I recently went on a hiking trip in New Zealand where one in our group had the most expensive gear: boots, clothing, poles, backpack. Despite his lavish equipment, he was always the last one to arrive at the destination and, ultimately, injured himself to the extent that he couldn’t finish the trip! We all chattered about the guy with “all the gear, but no idea.”
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What Do Patients Really Want?
Daniella Koren | June, 26 2012
In today’s fast-shifting patient-centric world, do we know what patients with serious diseases really want when it comes to information about their health? And are pharmaceutical companies listening?
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12 Things About People With Chronic Conditions You May Not Know
Daniella Koren | May, 25 2012
For years, many myths about chronic patient care and communications have hobbled our ability to offer the optimum supportive information. Through years of work with leading healthcare companies, I have identified some truths about patients and caregivers that may surprise you.
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Relationship Marketing At The Speed Of Social
Daniella Koren | April, 27 2012
The speed of social rules the day. We traverse platforms faster than we can blink an eye. Can social channels get any faster or more amalgamated? I’m sure. So how do healthcare brands keep up with the speed and intensity of relationships that are being formed in a variety of channels by consumers and healthcare professionals? How can brands form ongoing and valued relationships with their customers?
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In 2018, Arches launched MyCareCompass at Kettering Health Network with the oncology service line. The goal is to help augment education delivered at the point of care and better prepare patients for their upcoming treatments. Initially the focus was on patients undergoing infusion chemotherapy. This week, Arches launched its second module for immunotherapy patients. Arches and Kettering Cancer Care are planning further development of this program to include oral chemotherapy, surgery and radiation – areas that require extensive preparation and expectation setting.