To harness the power of education and positive relationships to help make the world a healthier place.


The patient journey is often long, complex and emotional. It requires significant, collaborative support from the healthcare team, primary caregiver, friends and family. While this often occurs at the point of care or on the phone, between visits and calls there can be a lack of direction, motivation and understanding, which can result in a lack of compliance and ultimately, a negative impact on outcomes.


Architecturally speaking, arches distribute compression through their entire form, so that no one element carries the entire pressure of a bridge. The natural curve and the arches’ ability to dissipate force outward reduce the effect of tension. In fact, the converging parts have no structural integrity until they meet in the middle.
In healthcare, when there is strong, continuous support for the patient, his or her journey is smooth and empowered. Shared decision making that includes education and continuous, transparent communication is critical. Of paramount importance are the patient’s preferences and values, and maintaining an open dialogue that strengthens the journey and ultimately, the results.




KEYSTONE is cloud-based software that fuses management of your content with CRM so that you can upload, create, manage and deploy information using just one platform.


  • Deep Personalization Based on Your Business Rules
  • Sophisticated File Management
  • Intelligent Content Ranking System Based on User Preferences
  • Complete Data Management Services
  • HIPAA Compliant Security Infrastructure
  • Multi-channel Deployment Capabilities
  • Real-time Dynamic Fulfillment
  • Single View of all Touch Points
  • Available 24/7
  • Built-in Engagement Benchmarks


RADIUS helps professionals extend engagement with customers beyond their live interaction. We call it Conversation-triggered Engagement. The Radius portal can be accessed via mobile or desktop, and provides an easy drag and drop interface with built in content curation tools to ensure the right message goes to the right person at the right time.


IDEAWORKS is a survey tool used to collect information and feedback from your own database of opt-ins. With Ideaworks, you can test ideas and hypotheses out in real time, and take action on the results, quickly and with confidence.



We are industry leaders in the patient engagement world, with a specialty in strategic planning. We understand the full spectrum, from patient acquisition to long-term health management, and how to connect all the dots in between.


Our insights about what patients and caregivers want and what they need have been refined over the past decade so that we can assess what you may already have, curate content from credible sources, and identify gaps to be filled with fresh content that we can help create. ARCHES has proven best practices for developing deeply motivating content for patients and caregivers—that impacts behavior and benefits your bottom line. We specialize in web and mobile content and believe that video and animation are key elements to communicating complex medical concepts.


Our 15 years of experience in analyzing data makes us experts at interpreting data-rich opportunities for implications and recommendations. We have norms drawn from over 10,000,000 patient touch points, and can help you assess how to optimize results through patient engagement.


Our team is behind you every step of the way and our goal is to help you succeed. Whatever support you need — from basic utility questions to brainstorming new ideas —
we’re ready to help.

Our History

people empowered.
years in-market experience.
consumer touch points.


ARCHES' Innovative New Model Bridges Existing Gaps for Stronger Patient Engagement - February 23, 2015

ARCHES Technology (www.archestechnology.com), formerly DKI, today announced the official launch of its new technology-fueled patient engagement model for the healthcare industry.

Becker's Orthopedic & Spine Review - May 5, 2014

Laura Miller covers ARCHES and Seth Neubardt, MD, partnership on the launch of the Risk Indicator Tool, helping patients determine whether they are good candidates for cervical spine surgery.

Patient Preferences For Technology, Content, & Community - April 3, 2014

We announced the release of our Ideaworks Wired for Health Report, designed to uncover the preferences of patients and caregivers regarding technology, content, and community. The report—for which data was collected over a 12-month period—details how patients and caregivers with chronic conditions use technology, take part in social networking, use the Internet to find information about their or their loved one’s condition, and gauges their desire to interact with others who suffer from the same conditions online or face-to face. To read more, please see our press release.

Daniella Koren Named One Of New Jersey’s Best Fifty Women In Business - March 10, 2014

Daniella Koren, Founder and President of DKI, CEO of ARCHES Technology, and co-founder of Convergence Point Media, is being honored as one of the 50 best business women in New Jersey. This award is produced by NJBIZ, New Jersey’s premiere business news publication, and sponsored by Wells Fargo, WithumSmith+Brown, PC, Comcast Business, and Wolff & Samson PC. To read more, please see our press release.

Daniella’s Talk at e-Patient Connections 2013 Earns Kudos - October 22, 2013

On September 16, Daniella spoke at e-Patient Connections in Philadelphia. Her talk, Understanding the Mindset of Your Audience to Create Optimal Engagement: Behavior, Brand, Bottom Line, was very well received.


Daniella Koren, CEO

Daniella Koren is the Founder and CEO of Arches Technology, a software company that helps healthcare providers and organizations more effectively educate, prepare and empower patients and caregivers. Over the past 12 years, Arches has partnered with more than 50 of the leading pharmaceutical, biotech and healthcare provider organizations.

Daniella was named to the Top 50 NJBIZ Women in 2014, and the company earned a spot as one of NJBIZ Top Workplaces in 2013, as well as over 60 industry awards for innovative work in the digital patient engagement sector. Arches has engaged in a wide array of healthcare verticals including oncology, women's health, cardiology, rare disease and specialty surgery. Daniella has been a columnist for Market Health since 2012 and enjoys speaking about Patient Engagement at industry conferences.

Daniella was named 2010 Woman of the Year by the Westchester New York Chapter of the Leukemia & Lymphoma Society for her fundraising effort, "Dancing for a Cure." Daniella has had a life-long passion for dance, and is a two-time Pro/AM American Smooth Ballroom World Champion.

Elements Of Oral Chemotherapy Compliance
DANIELLA KOREN Jan 01, 2017, 12:10 PM
Cancer treatments are evolving, and there is a shift toward chemotherapy that patients self-administer at home, with an emphasis on oral medications.

Healthcare Marketing To The Undiagnosed And Those With Rare Diseases
DANIELLA KOREN Nov 25, 2016, 02:32 PM
Tips to make engagement programs more specific and effective. The same can also be said about designing marketing communications that speak to these patients.

Hospital CRMs: The Future Of Your Marketing Strategy
DANIELLA KOREN Nov 3, 2016, 11:32 AM
The customer relationship management (CRM) market has exploded in recent years, particularly among retailers, business and financial services companies, and technology companies. Not on the list? Healthcare.

The Impact Of Knowledge: Patient Education Improves Compliance And Outcomes
DANIELLA KOREN Oct 06, 2016, 11:32 AM
The proper diagnosis of a disease and effective treatments are, of course, essential to an individual's prognosis and quality of life. But there is also compelling evidence about the value of being sufficiently informed; a patient's misunderstanding of a condition and its care can result in non-compliance to a doctor's recommendations, significantly and adversely affecting outcomes.

How Isolation Impacts Those Suffering With Rare Disease
DANIELLA KOREN Sep 06, 2016, 02:32 PM
There's little in life as jarring as being diagnosed with a serious disease like cancer or diabetes; the news irrevocably changes the lives of both the patient and their family.

Marketers Can Help Bridge Gap For Parents, Patients, Caregivers

Blogger Outreach 101 For Healthcare Marketers

What Millennials Want When It Comes To Healthcare

Two Big Cs For Cancer Patients: Compassionate Communication

5 Insights To Boost Support For Rare-Disease Communities

5 Best Practices For Personalizing The Call Center Experience

How Telemedicine Is Propelling Change Around The Hospital Experience

How The Internet Of Things Is Changing The Future Of Healthcare CRM Strategy

Educating Patients About Surgical Recovery: When, And How?

Patient Portals And Missed Opportunities

Shared Decision-making: It Takes Two

Prehabilitation-Improving Outcomes Proactively

The Synergy Between Call Centers And Population Health

Call Centers - Filling The Gaps In The Patient Care Continuum

Patients And Physicians On Using Technology And Sharing Information

The Waiting Room Is Prime Time For Patient Engagement

Would You Recommend This App?

Healthcare Trends To Watch For In 2015

Patient Access to EHRs - How Much Should Doctors Share?

Helping Patients Get The Most From Patient Portals

Using Patient Education To Stop The Hospital Revolving Door

Finding Time For Patient Education: 4 Tips For Healthcare Providers

4 Barriers To Patient Engagement And How To Overcome Them

Tips For Improving Written Communication To Patients

5 Tips To Help Healthcare Providers Improve Patient Empowerment

Top 4 Ways To Help Patients With Shared Decision Making

Patient Engagement: It's More Than You May Think

Being A Good Patient Marketer – A Short List

What Is Responsive Relationship Marketing?

Building Relationships With Content Marketing

Why Preparation Is Everything When It Comes To Positive Patient Outcomes

Content: Create Or Curate?

Caregiver Content Is A Win-Win-Win

Social Listening for Pharma RM: Lessons Learned When No One Is Talking About Your Brand

Dancing Into Business

Data – It’s The New ‘Creative’

Social Media: A Game-changer For Relationship Marketing

Pharma Needs To Learn To COPE

The Perfect Drug

Are Our Results Good? Find Out If Your Engagement Rates Stack Up

What Problem Is Pinterest Solving?

Pump Up The Volume On Email Strategy For Building Relationships In Healthcare

All The Gear, But No Idea

What Do Patients Really Want?

12 Things About People With Chronic Conditions You May Not Know

Relationship Marketing At The Speed Of Social

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